What happens when the biggest hurdle in your business is one that your own brand created?

Divided by Brand is a weekly show aimed at entrepreneurs, business owners and influencers. Hear from inspirational individuals, who at different points in their business journey have found themselves at odds with their brand.

Pivots or pain points, re-branding and re-thinking. Times when you've wanted to leave it all behind and just press reset. Each episode features unique examples of when business branding leaves individuals and others around them divided. Plus incredibly powerful ways that branding can redefine you as an individual.

LATEST EPISODE...

DIVIDED BY BRAND EPISODE LIBRARY...

Escape from New York & defining a beauty brand

July 1, 2020

Spotlight Guest On this episode my spotlight guest is Lynn Power former CEO of J.Walter Thompsons New York office now Wunderman & Thompson. Lynn cut her creative  teeth as an ad executive for over 30 years before founding multiple business. We talk about ad agencies back in the late 80’s…

Branding a business after having 4 kids

June 24, 2020

Spotlight Guest On this episode I chat with Suzanne Carpenter about the story and personal journey behind setting up her own business. If raising 4 kids wasn’t enough to do. Suzanne asked her herself a life changing question. “You say you would die for your kids, but would you change…

The brand journey of a life coach

June 17, 2020

Spotlight Guest On this episode I’m joined by U.S based professional life coach Ryan Stanley. Known for his impressive natural ability to connect with, understand and empower those who are in pursuit of and willing to make significant changes in their personal and professional lives. Since graduating from The Institute…

How to develop a unique and memorable brand identity 1 of 5

June 10, 2020

Featured on this episode This is short, simple and structured bonus content aimed at helping business owners and entrepreneurs focus on exactly what the title says. Building off the popularity of episode one featuring six brand focus points to help add value to your business. I want to deliver a further…

From sitting room to stage. Defining a musical brand.

June 3, 2020

Spotlight Guest In the Divided by Brand spotlight on this episode is Andy Platt, a former headteacher best known to myself for his passion and involvement in No Horizon the musical. Andy wrote the musical alongside his full time role in education, then twice gave up that career to pursue…

foster care to founder establishing a brand at 21

From foster care to founder, establishing a brand at 21

May 27, 2020

Spotlight Guest In the Divided by Brand spotlight on this episode is Gareth Rafferty. He’s a guy who is passionate about social media, marketing, tech and public speaking. Gareth is the founder of podcast management agency New Found Media. At 21 he’s a university student who, over the past 2 years…

Can returning to your roots redefine your brand?

May 20, 2020

Spotlight Guest In the Divided by Brand spotlight on this episode is Laura Smith an expert marketing consultant, specialising in copywriting and branding. Laura is the Director of Ella St Communications, an independent agency which provides female-led small businesses with the skills and knowledge they need to build their brands. Laura…

Can branding help to reduce climate change?

May 13, 2020

Spotlight Guest In the Divided by Brand spotlight on this episode is self described “reluctant environmentalist” Will Saunders. A creative designer who specialises in brand strategy and visual identity design for non-profits and ethical businesses. After 10+ years in the creative industry Will launched his ethical design agency Good Will…

Top six value adding brand focus points

Six brand focus points to help add value to your business

May 12, 2020

Spotlight Guest On this opening bonus episode I introduce myself as a host plus I talk you through six brand focus points that will help add value to your businesses brand. If you want to download and keep the brand value sheet for your own reference or share it within…

What to expect from the show and why you should listen.

April 15, 2020

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey completely Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear…

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I'd love to speak to you if...

You've ever felt trapped by your own business lifestyle...

You were overwhelmed by the success of your own brand...

You've realised that you urgently need to change your brand...

You physically divided from a brand with resounding success...

You've been at odds with what your business brand had become...

You're battling with what your brand actually stands for...

That's just a few examples of how you might have been left 'Divided by Brand'. I want to hear in more depth about the division it caused to you, perhaps how it even helped shape you and others round you. If you're interested in sharing stories please use the form below and I'll be in touch.