What happens when the biggest hurdle in your business is one that your own brand created?

Divided by Brand is aimed at entrepreneurs, business owners and influencers. Hear from inspirational individuals, who at different points in their business journey have found themselves questioning what their brand is. Pivots or pain points, re-branding or re-thinking. Listen to specially selected guest interviews, telling stories of how branding sometimes creates dividing moments for a person or business. Plus incredibly powerful ways that branding has defined individuals.

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Wildfire, grief and the birth of a personal brand.

September 14, 2020

Spotlight Guest On this episode I feature Thomas Wurm. Tom is a wildland firefighter, author, mindset coach, integrative psychology practitioner, fitness trainer, and nutrition specialist. This is a truly fascinating insight into how Tom’s life was turned upside down after the death of a close colleague. The result helped Tom restructure, rebalance and launch his…

Developing a brand mentality not a lifestyle.

September 3, 2020

Spotlight Guest On this episode I feature Ricardo J. Zulueta. He tells me about how his training in finance prepared him well for his future in business and we also talk about his incredibly successful clothing label Fukitt. In particular how he managed to develop a brand mentality for the business.…

How brand alignment helped a USA today, best selling author.

August 18, 2020

Spotlight Guest On this episode I feature Russell Nohelty. Russel has written and published a number of incredibly popular books and graphic novels. We talk about the success he had aligning his brand and taking the time to understand his audience. Russell worked through his brand strategy himself the long way…

Which simple branding items help grow a business?

August 5, 2020

Spotlight Guest On this episode I feature Paul Maskill as my Divided by brand spotlight guest. Paul is a true fountain of knowledge and proved to be one of the most valuable guests I’ve ever had on the show. Paul classes himself as a serial entrepreneur and invests most of…

Being genuine was the best branding move I made for myself

July 29, 2020

Spotlight Guest On this episode I feature Natalie Klun as my Divided by brand spotlight guest. We talk about being genuine when it comes to branding and social media. Natalie is currently in the middle of rebranding her own business so we chat about what made her decide to start the…

How to develop a unique and memorable brand identity 2 of 5

July 16, 2020

Featured on this episode This is short, simple and structured bonus content aimed at helping business owners and entrepreneurs focus on exactly what the title says. Building off the popularity of episode one featuring six brand focus points to help add value to your business. I want to deliver a further…

An eclectic background is your brand advantage

July 8, 2020

Spotlight Guest On this episode my spotlight guest is Creighton Wong. We cover a number of topics from personal branding to digital marketing. Creighton echoes one of my six value adding focus points with research and why it’s so critical when it comes to branding. He is the Founder of Exponential Clients, a digital marketing firm…

Escape from New York & defining a beauty brand

July 1, 2020

Spotlight Guest On this episode my spotlight guest is Lynn Power former CEO of J.Walter Thompsons New York office now Wunderman & Thompson. Lynn cut her creative  teeth as an ad executive for over 30 years before founding multiple business. We talk about ad agencies back in the late 80’s…

Branding a business after having 4 kids

June 24, 2020

Spotlight Guest On this episode I chat with Suzanne Carpenter about the story and personal journey behind setting up her own business. If raising 4 kids wasn’t enough to do. Suzanne asked her herself a life changing question. “You say you would die for your kids, but would you change…

The brand journey of a life coach

June 17, 2020

Spotlight Guest On this episode I’m joined by U.S based professional life coach Ryan Stanley. Known for his impressive natural ability to connect with, understand and empower those who are in pursuit of and willing to make significant changes in their personal and professional lives. Since graduating from The Institute…