What happens when the biggest hurdle in your business is one that your own brand created?

Divided by Brand is aimed at entrepreneurs, business owners and influencers. Hear from inspirational individuals, who at different points in their business journey have found themselves questioning what their brand is. Pivots or pain points, re-branding or re-thinking. Listen to specially selected guest interviews, telling stories of how branding sometimes creates dividing moments for a person or business. Plus incredibly powerful ways that branding has defined individuals.

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DIVIDED BY BRAND EPISODE LIBRARY...

Building a business legacy and a brand to be proud of

October 26, 2020

Spotlight Guest A series of fateful events have lead Lafayette Julius on a journey to create a legacy and brand to be proud of. He has founded the sports tech company Evolve Sports currently backed by the Adidas family and international investors. Featured in Forbes Sports Techie and Uproxx. Lafayette talks to…

Achieve wellbeing and wealth through your brand

October 7, 2020

Spotlight Guest On this episode I feature Rebecca Cross as my Divided by brand spotlight guest. Her mission is to help two million people with the evolution of themselves. We chat about achieving wellbeing through your brand, day to day success habits and being on this planet to lead a holistic…

The celebrity brand of a lifetime

September 28, 2020

Spotlight Guest On this episode I feature Taiisha Bradley. Taiisha is a celebrity publicist, consultant, coach, and she advises creative entrepreneurs on how to generate, leverage, and repurpose media coverage for business and personal brands. This is a truly fascinating insight into how Taiisha’s life business and brand have been shaped by…

Wildfire, grief and the birth of a personal brand.

September 14, 2020

Spotlight Guest On this episode I feature Thomas Wurm. Tom is a wildland firefighter, author, mindset coach, integrative psychology practitioner, fitness trainer, and nutrition specialist. This is a truly fascinating insight into how Tom’s life was turned upside down after the death of a close colleague. The result helped Tom restructure, rebalance and launch his…

Developing a brand mentality not a lifestyle.

September 3, 2020

Spotlight Guest On this episode I feature Ricardo J. Zulueta. He tells me about how his training in finance prepared him well for his future in business and we also talk about his incredibly successful clothing label Fukitt. In particular how he managed to develop a brand mentality for the business.…

How brand alignment helped a USA today, best selling author.

August 18, 2020

Spotlight Guest On this episode I feature Russell Nohelty. Russel has written and published a number of incredibly popular books and graphic novels. We talk about the success he had aligning his brand and taking the time to understand his audience. Russell worked through his brand strategy himself the long way…

Which simple branding items help grow a business?

August 5, 2020

Spotlight Guest On this episode I feature Paul Maskill as my Divided by brand spotlight guest. Paul is a true fountain of knowledge and proved to be one of the most valuable guests I’ve ever had on the show. Paul classes himself as a serial entrepreneur and invests most of…

Being genuine was the best branding move I made for myself

July 29, 2020

Spotlight Guest On this episode I feature Natalie Klun as my Divided by brand spotlight guest. We talk about being genuine when it comes to branding and social media. Natalie is currently in the middle of rebranding her own business so we chat about what made her decide to start the…

How to develop a unique and memorable brand identity 2 of 5

July 16, 2020

Featured on this episode This is short, simple and structured bonus content aimed at helping business owners and entrepreneurs focus on exactly what the title says. Building off the popularity of episode one featuring six brand focus points to help add value to your business. I want to deliver a further…

An eclectic background is your brand advantage

July 8, 2020

Spotlight Guest On this episode my spotlight guest is Creighton Wong. We cover a number of topics from personal branding to digital marketing. Creighton echoes one of my six value adding focus points with research and why it’s so critical when it comes to branding. He is the Founder of Exponential Clients, a digital marketing firm…