How do you add personality to brand messaging?

Spotlight Guest

Meghan Downs is an artist-turned-copywriter. With a background in running a handmade ceramics studio, Meghan learned first-hand how to market a small business. Her creative arts background gives her the ability to think in both a creative and critical way. Meghan specialises in working with SMEs. Helping to find their voice and market themselves in a way that connects to their customer and shows their true personality.

Get Your Brand Score Report

Follow this link and get a personal brand score report and learn if you’re ready to be considered a top brand in your sector.

Looking for more brand resources? Here’s 6 simple focus points that will help add value to your brand vision.

Key moments:

10:50 – From artist to copywriter

17:40 – What is brand messaging?

20:30 – What are the most common brand messaging mistakes?

26:50 – Where to start with personality & brand messaging

30:12 – 5 easy ways to add personality to your brand’s website copy

Connect with Meghan

Meghans Linktree

Meghans Free download – 5 easy ways to add personality to your brand’s website copy

Meghans Website

Boldest Brand

Beauty Pie

Mentioned in this episode


About the show

Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.