Divided by Brand is a monthly podcast aimed at entrepreneurs, business owners and influencers.

I interview inspirational individuals, who at different points in their business journey have found themselves questioning brand. Topics include pivots, pain points, re-branding or re-thinking. Plus incredibly powerful ways that branding has defined individuals.



How do you add personality to brand messaging?
November 25, 2022

Spotlight Guest Meghan Downs is an artist-turned-copywriter. With a background in running a handmade ceramics studio, Meghan learned first-hand how to market a small business. Her creative arts background gives…

How important is content for your brand?
October 27, 2022

Spotlight Guest Mark Howells has over 15 years of experience across all areas of marketing which started in the trenches, covering everything from content to analytics and advertising to automation.…

What value does brand deliver?
April 28, 2022

Spotlight Guest Adam Rosen is an entrepreneur that loves to support business owners and share his rollercoaster startup journey to help those on a similar path. As a founder of…


From sitting room to stage. Defining a musical brand.

June 3, 2020

Spotlight Guest In the Divided by Brand spotlight on this episode is Andy Platt, a former headteacher best known to myself for his passion and involvement in No Horizon the…

foster care to founder establishing a brand at 21

From foster care to founder, establishing a brand at 21

May 27, 2020

Spotlight Guest In the Divided by Brand spotlight on this episode is Gareth Rafferty. He’s a guy who is passionate about social media, marketing, tech and public speaking. Gareth is the…

Can returning to your roots redefine your brand?

May 20, 2020

Spotlight Guest In the Divided by Brand spotlight on this episode is Laura Smith an expert marketing consultant, specialising in copywriting and branding. Laura is the Director of Ella St Communications,…

Can branding help to reduce climate change?

May 13, 2020

Spotlight Guest In the Divided by Brand spotlight on this episode is self described “reluctant environmentalist” Will Saunders. A creative designer who specialises in brand strategy and visual identity design…

Top six value adding brand focus points

Six brand focus points to help add value to your business

May 12, 2020

Spotlight Guest On this opening bonus episode I introduce myself as a host plus I talk you through six brand focus points that will help add value to your businesses…

What to expect from the show and why you should listen.

April 15, 2020

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey completely Divided by Brand. Produced by Daniel Ocock a…


Launch yourself and your product without doubt. Let's create an identity to be proud of.

Yes, that idea that's bouncing round your head right now and all you want is customers to realise how great it is and to keep coming back. Let's lay the foundations for your future brand.