Can returning to your roots redefine your brand?

Spotlight Guest

In the Divided by Brand spotlight on this episode is Laura Smith an expert marketing consultant, specialising in copywriting and branding. Laura is the Director of Ella St Communications, an independent agency which provides female-led small businesses with the skills and knowledge they need to build their brands. Laura has been featured in and on Blogosphere Magazine, The Sunday Times and BBC Radio 4.

Constantly inspired and motivated by her 4-year-old daughter, Ella St Communications donates a percentage of all profits to earth-protecting charities to ensure a safer world for tomorrow’s generation. Laura’s mission is to encourage women to follow their passion, and create a lifestyle that works for them.

Laura describes how she’s now positioned her startup brand with opportunity to grow. Find Laura’s copywriting course for beginners right here.

The girl power business plan template is available here. We chat about social media branding and how far we let it come into our lives and business.

Boldest Brand

Laura chooses ‘Fern Cotton‘ as her boldest brand on this episode and also recommends Fern Cotton’s book ‘Quiet


Recruiters – That Works For Me and Pregnant Then Screwed 

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding news and insights. The top 3 ‘Boldest Brands’ of the week plus weekly key guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.