Developing a brand mentality not a lifestyle.

Spotlight Guest

On this episode I feature Ricardo J. Zulueta. He tells me about how his training in finance prepared him well for his future in business and we also talk about his incredibly successful clothing label Fukitt. In particular how he managed to develop a brand mentality for the business. Plus how does his brand attract what you’d consider to be complete contrasting avatars? Ricardo also has a new venture that we discuss called Paid Exposure.

Ricardo’s Bio

I’m a serial entrepreneur with an educational background in Finance. I’ve acquired knowledge in different fields from my business ventures in the influencer, fashion, and tattoo industries and a non-profit foundation for suicide prevention.

Connect with Ricardo


Boldest Brand

Ricardo chose Red Bull as his boldest brand.

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand’ of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.