Can branding help to reduce climate change?

Spotlight Guest

In the Divided by Brand spotlight on this episode is self described “reluctant environmentalist” Will Saunders. A creative designer who specialises in brand strategy and visual identity design for non-profits and ethical businesses. After 10+ years in the creative industry Will launched his ethical design agency Good Will Studios and discovered his motto to live by – “A better world, by design” – he tries to get closer to that goal each day by using creativity and design thinking for good as much as possible.

Will is also the founder of sustainable agencies an initiative which is leading the charge against climate breakdown; bringing the digital community together to reduce our environmental impact and use our skills to inspire change and confront the challenges facing our planet.

Will explains more about his sold out Leeds Digital festival webinar titled “Can Digital Agencies Save The Planet”? Visit their website

Boldest Brand

Will chooses ‘The Real Junk Food Project’ as his boldest brand on this episode. Find out more about that here.


Another shout out to an amazing coach and best selling author Matt Essam
Will also mentions a few good reads:
Start with Why? By Simon Sinek
Key Person of Influence – Daniel Priestly

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding news and insights. The top 3 ‘Boldest Brands’ of the week plus weekly key guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.