Featured on this episode

This is short, simple and structured bonus content aimed at helping business owners and entrepreneurs focus on exactly what the title says.

Building off the popularity of episode one featuring six brand focus points to help add value to your business. I want to deliver a further five episodes with valuable insights into the process and elements involved when it comes to developing and creating your own brand identity.

If you haven’t already listened to episode one you can find it here.

Or if you’d prefer to just grab a PDF version of the focus points then visit my website here.

  • Why is brand identity so important? 
  • Researching your audience, value proposition, and your competition
  • What is your mission?
  • Addressing your personality
  • Analysing brand strengths and what opportunities you have

To read more about my own work and business, or if you feel like applying to be a guest on the show please visit my website. You can listen to more episodes and find all my social media channels where you can engage with me directly.

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding news and insights. A ‘Boldest Brand’ of the week plus weekly key guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.